Resources: Social Media and Demographics
February 2, 2007
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What is social media, who is using it and why should I [read you] care?
These are questions I have been asking and have learned something in the process. Here are links to the blogs and resources I visited.
Do Not Believe Everything You Read or See
You cannot begin to investigate this topic without getting the balloon of your perceptions popped.
I have come away with the observation that the more you rely on traditional media for your information, the more counterintuitive my comments will sound.
My Observations So Far
Social Media’s “Demographics Different Than Expected” observes that demographics change as time goes by.
Many marketing managers have the misconception that all social sites are the same, and thus all they need is a cookie cutter approach that will work across all the whole socialnetwork. This analysis debunks that thinking.
Hat Tip to Beth’s Blog for point me to the social media chart above.
Insights and Opportunities
In Marketing to the Next Generation (Gen Y) they talk about:
“…high school and college students which offered a fascinating insight into how to marketing to the next generation of consumers (18-24).”
Insights include just 1-2 hours of watching TV a week. They do not tolerate commercials, use TiVO and iPods. Text messaging is a huge part of how they keep in touch with friends and family. They will reject inauthentic and overly slick content and messages.
Make sure to visit Social Media Optimization because you will learn what they are receptive to and how to approach and reach the market. I learned a lot. Other resources include:
- Emergence Media also has some great content in their best posts archive on social media optimization, social media marketing, and search marketing.
- Pew Internet makes a number of reports available on their Reports: Technology & Media use page.
- Dennis McDonald has an interesting post about Social Media, Demographics, and Anti-War Demonstrations.
- MarketingVox has a potpourri of demographics section and it covers a wide range of topics. ClickZ have their own archive of demographics and technology articles.
Comments
5 Responses to “Resources: Social Media and Demographics”
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Greg, social media should help to create and maintain the conversation that is the stuff of life, especially here in the land of blogs. There is some need to help guide folks through the proper and acceptable use of social media. Some folks are hesitant to use it, some folks are on the other extreme and abuse it. It is a tool and like many tools, needs to be used carefully.
Good links!
My experience with everything online is that when people start to see that a particular practice becomes recognized as driving traffic to a blog/website then some people always try and ‘game’ the system to exploit it.
Dion’s blog is great - he seems to be a strong visual thinker - and is able to generate these excellent diagrams of complicated concepts. Definitely a blog to put in your reader - and thanks for the ping. Nice to discover your blog!
I agree Beth, that is a great chart and takes talent to produce.
Thanks again Beth and I look forward to reading more on your blog and welcome aboard!
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