Business & Lifestyle Design

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I want to share with you the three key presuppositions in the process of business design transformation, specifically, why my approach to helping you become a Remote Control CEO and Building a Better Business Model is so important. They are:

Strategy & Planning
Structure & Business Model
Process & Implementation

So far seems fairly obvious and simplistic doesn’t it? Well you see that is the problem. It is not really as obvious and simple as you think. In fact, the root of the problem is that we have been inundated with so much information about planning, business planning, and business strategy - we think [read assume] we know it all.

Never Assume

The surest sign of complacency in a business owner is when he/she thinks ‘I know that’. It sneaks up on you, innocently in fact. When you live, eat, and sleep your business and have enjoyed a certain amount of success we fall into - the trap of complacency.

Awaking from the deep slumber of self-satisfaction can be as simple as reading this article and taking immediate steps to ask a question, review your strategic assumptions, or implementing those forgotten ideas and tactics.

The Secret Is To Master The Gap

Three Circles If you have been in business for awhile you will have done something in any one of these three areas. You may have a business plan and determined your strategic goals. Perhaps you have hired new employees or a manager to add structure to your business and developed some systems. That is not enough.

A Better Business Model lies somewhere within the “Gap’ that space where the three circles intersect. This is where business effectiveness, innovation, and transformation lies - only when your - strategy, planning, structure, business model, process, and implementation are all aligned. At the same time.

That is what I have developed, a set of business ‘alignment’ tools.

Why Do Business Models Hold the Power To Transform?

Your competition is not from the guy across the street or on the other side of the world. Your competition is the ‘business model’ that the guy or gal uses. It is the way that he or she conducts business, the style, the standards, and the methods used to acquire and keep customers that makes them or you, more competitive.

Designing a business model holds the potential to totally innovate, renovate, and shake up your business - even an entire industry.

What is a business model?

A business model is the way a company plans to generate revenue and make a profit from operations. A business model includes the components and functions of the business, as well as the revenues it generates and the expenses it incurs. For example:

A restaurant’s business model is to make money by cooking and serving food to hungry customers. MacDonald’s cooks and serves food to hungry people, so does Wendy’s and so does the local Steak House - what they serve and how they serve it is very different - it is their ‘business model’ that differentiates them and makes them competitive and appealing to a certain market segment.

A web site’s business model might not be quite so clear, as there are many ways in which they can generate revenue. For example, some make money (or try to) by providing free information or service and then selling advertising to other companies who want to reach the people using the free service or information. Then there are those who choose to sell a product or service directly to customer they reach on-line.

Why is a business model important?

Your business model defines the style, the way you plan to deliver your goods and services, and sets a standard. It becomes a touchstone, a benchmark, a way to differentiate yourself from others serving the same market.

A business model defines how you plan to compete, it communicates how you create additional ‘value’, and becomes the magnet that draws customers whose needs are in alignment with your business model.

The process of building your business model will help you identify new opportunities, learn more about your business, and become the competition - the guy to beat.

In the process I am creating you will likely discover something that you can use to completely transform your business. You will figure out how to breakthrough major obstacles, discover a unique way of delivering value to the market - all which will lead you to increased sales and profits.

Business Design & Transformation

Whether you are looking to totally renovate and revolutionize your existing business or start a new business and need a blueprint for delivering a compelling customer experience - designing your business model will set you up to succeed and dominate your niche.

Then your business model becomes the tool to breakthrough and uncover new products and services, market leadership opportunities, and the focus of your marketing and sales strategy.

Sincerely,

Greg Balanko-Dickson

Greg Balanko-Dickson, LPBC

P.S. Greg Balanko-Dickson is a third generation entrepreneur, author, podcaster, and a Licensed Professional Business Coach (LPBC). Greg has programs to help you start a business, buy a business, operate your business by remote control. He has worked with 100’s of business owners in more han 30 different industries including pharmaceutical, biotechnology, oil field, manufacturing, retail and wholesale to name just a few. [Click here to view Case Studies]

Continued on Operate Your Business by Remote Control